More - Ari Gold (and his interactions with Lloyd and others, loved the Mark Wahlberg appearance), Drama being INSANE, Turtle
Less - E and Vince. Yes, I do realize the show is loosely based around the livelihoods of these characters, but less face it... Vince is boring and E is just SO ANNOYING. I heard many rumors that this season is going to concentrate more on E developing his career as a manager and Vince failing as an actor (which seems true as of last night), so let's just hope they don't revolve the stories around this TOO much... that would be a surefire way to not get signed on for another season.
And lastly, obviously very excited about my favorite GG Princess being on the show: